Kate Morris SEO Strategy: Predicting Yearly Site Traffic

As a consultant, I work with many In-House SEO teams with strategy and other issues that arise throughout the course of the year. One of the trends that we are seeing is that these In-House teams are having a hard time coming up with accurate traffic centered goals. Traffic is the base for many metrics measurements, so being able to semi-accurately predict that number in the coming year is very important for every business on the internet.